The Invisible Dot is a comedy production company and venue in Camden, London that organises an impressive amount of shows, events and publications. Because of its constant activity, the company needs posters and flyers to be made quickly at low costs and quantities.



As technical limitations were fundamental to the project, we first decided on a way to produce the material. We proposed the use of a digital duplicator called Risograph, a very effective printer in low quantities that offers a specific printing quality in between photocopy and screen printing.



The next step was establishing a system that could be adapted and edited by the company quickly and easily. If we could create a design that was safe for the client to layout themselves, it would save precious time and costs.



Our solution was to design a distincitve typeface that would establish the identity regardless of how the client edited the templates. To design the type we looked at the quality of Risograph printing: the fuziness was incorporated into the characters, allowing it to translate the texture of printed materials to web applications.



The resulting type, Riso, has alternative characters with different widths to help the design, eliminating the need of kerning. It also has particular leading so no adjustment is needed when typing it on a poster. For the images, a halftone effect was set to compensate for the differences between the photos that different performers send. By doing so, they all become Invisible Dot images and print much better in Risograph.



The last element is a discreet logo that accompanies all the communication. It is a small remark about the company name and set in a different type as it is applied along the information, where it doubles as a written text instead of logo. 



Some of the posters shown here were designed by the client himself.